Arghhh!!!

If I believe what turned up in my inbox today, from two completely different sources, I'd come to the conclusing that marketing is a scam!

okay, okay. it isn't however one may be forgiven for thinking such thoughts...

What Is Marketing?

This entry will explain what we mean when we refer to marketing.

Setting the scope of what marketing is makes our job much easier.

I'm about to delve into this subject boots and all. Get strapped in, this is the nitty gritty stuff where we sort out what exactly we're doing here. Okay, let's go.

Marketing derives from the word Market. Traditionally, market meant the place where buyer and seller would meet for exchange. To understand marketing, we must first recognise that without buyers and sellers, there is no marketing. Also, the term Market now refers to an organisation of buyers and sellers and is not tied to a specific geographical location, like a market!

For example, the 'cars market' refers to all sellers of cars and the group of potential buyers at a location in time.

Okay, so in broad terms our primary focus here is the internet market. That's very broad indeed, however for the time being, we will work from the basis that everyone who uses the internet is included in our market.

Right. The word marketing is a verb that describes a set of actions. There are several processes we link to task of marketing. A popular description of these processes are the 4P's: Product, Pricing, Promotion and Placement.

Simply, to be involved in marketing we concern ourselves with having a product, determining an appropriate price, promoting and advertising our product to our potential market and placing - either physically or perceptually - our product in front of our buyers.

The total picture of marketing operations is very much wider than this simple starting point. As a useful reference for you, I have created a Visual Mind^TM Map which you may use as a handy reference. It will help you explore aspects of marketing that perhaps you haven't considered and there are a bunch of great ideas for ways to promote your product in various markets. Check back often as I will be updating this periodically.

There are two ways you can access the Visual Mind^TM Map. I highly recommend you go to the VM website and download a free demo. Simply playing with this tool will uncover thoughts you never knew you had!
www.visual-mind.com

Then you will be able to edit the map I've created and placed here:


Alternatively, if you have a Java enabled web browser, you can simply play with the published map found here:

Welcome

Welcome all!

This is the place you can find tips about successful Marketing.

Find Paul’s personal blog at
pdh721.blogspot.com

Read more about Sinsat Productions at
Sinsat Productions

The Perfect Christmas Cake
There are many recipes for the 'perfect' Christmas cake, aren't there? Well, successful marketing has a lot in common with baking a cake; a list of ingredients and an method to follow. Although the methods vary, the end result is much the same - A Christmas Cake!

Realise all Christmas cakes have the same basic ingredients. However, what happens if you throw some flour, eggs, water and some dried fruit into a cake tin then slam it into the oven for an hour or two? What do you get? A call from the fire brigade? :)

Marketing is as much science and creativity as baking a quality cake, perhaps even more so.

Now, let me outline the ingredients you need and then let me show you how I’ve mixed them together to achieve the end result: a working home business.

Magic Marketing Mix:
A Business Model or Three
A Product or Service
The Attitude of Altitude
The Leverage of Legends
Affiliations and Associations
The New Time Management
Timing Timing Timing
Sales Strategies and Techniques

As we develop new articles we’ll add the blog pages to introduce each of these areas.

You may have seen similar attempts to pen the ‘definitive answer’? Well, let me say that anyone prepared to walk their talk and share their walk has my full support.

Think BIG folks; glad you’ve decided to come along for the ride. Know that you can be in business for yourself but not by yourself. Successful business depends on successful business relationships.

As John Di Lemme said to me, “Paul, don’t listen when others tell you to Always Be Closing. That’s the old-school way of thinking. You must get this through your head: Always Be Opening. Opening new relationships with new people is the key to your success.”

I’d really encourage your feedback – let us know what you think. You won't find theory here; what I’m doing is already working and with your feedback it will be even greater. I appreciate your thoughts, prayers and well wishes.

Until next time remember:

"Shoot for the Moon. Even if you miss you

will still land amongst the stars." Les Brown.